Coming soon - Tailor Made Insights For you

The blog content on this website has been organised to serve the three primary groups listed.

Product Line & Marketing Leadership

Sales Leadership

Marketing communications leadership
You're probably more aware than most in your company, just how go-to-market approaches have been challenged with the explosion in communication channels available via the web. The internet has changed the dynamic between buyer and seller forever. 

Quite frankly, the pressure is on you, more than anyone else, to ensure you drive customer dialog and engagement. Today inbound rather outbound marketing is the key. A joined up communication strategy helps and achieving mastery is not easy, but we're busy working to help you meet those challenges.
In sales you know that it is increasingly hard to catch customers at the right point in the decision making process. It is also hard to maintain contact with some customers as email and phones go unanswered in the pressure to get jobs finished. Despite everything they say in the media, you know that having the right personal relationships remains the currency of business.

You wish you could rely on marketing to drive more sales qualifiable leads. You wish communication was personalised because those customers have been calling out for that for ages.
Managing company brand puts you at the coal face, and thus managing all the communication channels open to you is a big deal these days. You're on a continuous hunt for engaging and credible content whilst trying to enforce the company brand identity. All too often finding it hard to get the relevant support from the marketing and engineering teams around you. 

With or without direct Marcom budget responsibility, you will almost certainly be under pressure to provide management ongoing evidence on how the Marcom spend is being used to contribute to corporate results and grow customer engagement.
Whatever and wherever your company role intersects with impacting customer facing outcomes, you’ll find a growing seam of thought provoking brain stimulation in the published pieces on this blog moving forwards.


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